On Friday July 11th, Mr. Angel Rodriguez, SuperMax Fresh Merchandising Manager, received the "2014 Caribbean Potato Lover's Month" award during Expo MIDA in Puerto Rico; the prize handed out was a check from the Idaho Potato Commission worth $750.00 USD.

Present at the award ceremony were: Traci Hiebert (IPC International Marketing Director), Ines Masallach (Imalinx Marketing Director), Alejandra Munoz Ledo (Trade Marketing Manager) and Juan Solero (Robinson Fresh Group Business Development Manager), this latter is SuperMax´s Idaho® Potatoes supplier.

From November to December 2013, 15 SuperMax stores in Puerto Rico participated in the "2014 Caribbean Potato Lover's Month". Each store assembled and exhibited an Idaho Potato display in the produce area during 3-5 weeks with POS materials provided by the Idaho Potato Commission (IPC) and with their own materials.

SuperMax Dorado was the winner of the "2014 Potato Lover's Month Caribbean" contest.

Testimonial:

"We had a wonderful outcome with the event at our stores, sales were excellent and the brand recognition combined with Product Quality was great from our customers at store level. The organization and support from the Idaho Potato Commission and Robinson Fresh group made the event a complete success. We all look forward to an exciting new season this year, I am sure we will fulfill and surpass all expectations." - Angel Rodriguez (Fresh Merchandising Manager)

Idaho Potato Commission

The Idaho Potato Commission is committed to supporting producers, processors and shippers of Idaho Potatoes and Idaho potato products fresh, processed and frozen potatoes. Our programs promote the “Grown in Idaho” seal through strategic marketing activities, advertising and world class market research to expand the Idaho Potato markets in the USA and the international markets.

www.freshfruitportal.com