Belgium-based multinational Greenyard has announced that it has completed the sale of Greenyard Frozen Hungary to Roger & Roger, a producer of potato- and corn snacks.

Roger & Roger distributes crisps to more than twenty countries from its base in Mouscron (Belgium). Roger & Roger started its business in 1999 and employs more than 350 employees. The company holds a strong position in the potato and corn industry in Western Europe.

In view of its Transformation Plan, Greenyard is improving its operations by optimizing, rationalizing and consolidating its footprint. As part of this plan, Greenyard reallocates the volume of its frozen products produced in Hungary to its other production sites in Europe ensuring
uninterrupted service for its customers.

Yves De Vinck, CEO Roger & Roger says: “Since a certain time we show more than normal interest in potential opportunities to further develop our business in Central Eastern Europe.

"The experience and know-how of the Hungarian farmers, together with the high motivation of the employees at the site, convinced us to acquire this plant from Greenyard. In the coming months we will disclose more information on the future plans and investments we will make, to secure continuity and new growth for all stakeholders.”

Charles-Henri Deprez, Managing Director Greenyard Frozen, adds: “We are very pleased that Roger & Roger, a socially responsible operating company, acquires our frozen plant in Hungary.

"Roger & Roger has decided to expand its business to the Hungarian market and has a clear intention to invest in it. Furthermore, the transaction safeguards the interest of all our stakeholders.”