PRESS RELEASE

Strawberry lovers are set for a real treat as a fantastic Sweet Eve strawberry crop hits the UK over the next 4 weeks. 

BerryWorld’s award-winning and exclusive Sweet Eve variety will hit its peak across the country, securing BerryWorld a quarter of the UK’s market share. 

“Our growers are expected to pick peak volumes of British Sweet Eve strawberries over August.  This is mainly thanks to the glorious weather we have seen in the UK over recent weeks.  Supporting British growers and enjoying healthy treats over the summer holidays mean there is a double feelgood factor.”  Explains Paul Avery, Sales and Insight Director. 

Berries are a delicious staple and are consumed as part of a healthy diet, bringing strawberries into the home keeps the feeling of summer alive even if the weather doesn’t play ball.  Supermarket shelves will be stacked with delicious strawberries over the coming weeks, ready for the whole family to enjoy during the summer holidays,

Crowned with a Superior Taste Award 2019, Sweet Eve is a truly British born-and-bred strawberry variety. Hand-selected by master breeder Peter Vinson of the Edward Vinson Strawberry Breeding Programme, they are sweet, juicy and plump, and undeniably the taste of a good British summer, packed with flavour and in season from May until the end of October.

The Superior Taste awards are organised by the International Taste Institution, formally known as ITQI, in Belgium.  Over 200 jury members are carefully selected based on their experience in tasting. These professional taste-experts are members of the most prestigious Chef & Sommelier Associations and their talents are recognized in Chef & Sommelier competitions or by renowned institutions such as Le guide Michelin or Gault & Millau.