Giumarra begins marketing New Zealand fruit crops
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Giumarra has kicked off its marketing season of New Zealand-grown apples, pear and Meyer lemons which will extend throughout the U.S. summer.Â
“The growing season for New Zealand has been optimal, and our Meyer lemons have good coloring and size,” Giumarra Wenatchee division manager Jason Bushong said.
“We are excited to debut our new Nature’s Partner branded 1-lb. handle bag. This packaging continues to enhance the volume per purchase for many applications in the kitchen and entertaining.”
Crop timing is slightly ahead of years past, with air shipments currently available. Vessel shipments subsequently arrive the first week of July.
The Meyer lemons are available on both coasts and the season will conclude in September.
Giumarra Wenatchee is also offering its line of new crop New Zealand-grown apples, spearheaded by Lemonade, exclusively grown by Yummy Fruit Co. of New Zealand.
“This is our third year selling Lemonade in the North American market,” Bushong said.
“We are also excited to introduce the DIVA apple. DIVA is a high brix, firm, high red-colored apple that will be a star in the apple category for the summer months ahead.”
DIVA is unique to New Zealand, having originated in Hawke’s Bay.
Giumarra’s apple lineup also includes Fuji, Gala, Braeburn, Granny Smith, Cripps Pink, and Red Delicious. For pears, Giumarra will offer Comice, Taylor’s Gold, and Angélys varieties.
“We see retail success when sampling our unique varieties, such as with the Lemonade apple and Angélys pear,” Giumarra eastern region business manager Scott Ross said.
“Consumers really connect to new flavors of their favorite items.”
Giumarra offers a range of promotional tools for its customers, including point-of-sale materials and in-store event planning.