U.S.: Yakima Fresh recognized for cancer awareness campaign contribution
The American Institute for Cancer Research (AICR) has thanked Washington State-based fruit grower-shipper Yakima Fresh for its support in the 'Cancer Prevention: Together We Can' campaign.
Yakima Fresh Director of Marketing and Business Steve Flashing visited the AICR office in Washington DC to meet the staff and present a US$50,000 check.
AICR CEO Kelly Browning accepted the check and expressed his deep gratitude for Yakima Fresh’s commitment to cancer research.
"Our research continues to show that diets high in whole foods -- like those grown and produced by Yakima Fresh – help protect against cancer," Browning said.
"All of us at AICR are hugely grateful for this support, which has fueled our 2016 awareness campaign to reach more people than ever.”
AICR also thanks NutriSavings for its campaign support, whose nutrition database and mobile app connect employees' healthy shopping decisions with financial incentives and educate them on nutritious choices.
The media played a key role in the campaign, as news of the campaign was picked up by the New York Daily News, Healthline, Newsmax, and over 60 television stations across the country. In all, over 55.7 million Americans learned of the campaign through news reports.
“The generous support of Yakima Fresh has helped millions of Americans learn about the research showing that they can take steps to lower their cancer risk,” Browning said.
“We look forward to a long and mutually beneficial partnership, one with the real potential to save American lives.”
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