Following the unveiling of the fully integrated AUTUMNCRISP brand grape global marketing campaign, the budding produce star from Sun World is receiving rave reviews from consumers. It seems as though the appeal of AUTUMNCRISP goes far beyond the natural, juicy and crisp qualities that first brought them onto the scene.
Living in an increasingly fast-paced world has made convenience and immediacy impossible to ignore in the marketplace. In the case of consumer food choices, research indicates that buyers are more inclined to seek out quicker, easier snacking options to align with their on-the-go living 1 .
Fresh from the vine AUTUMNCRISP brand grapes are a perfect fit to meet this demand, making them the ultimate time-saving solution for those who refuse to compromise on quality, taste and nutritional value, since health benefits are also top-of-mind for busy consumers 2.
The unprecedented global brand marketing campaign, coupled with natural consumer interest in the grapes themselves, allow AUTUMNCRISP to leave a lasting impression. With year-round availability and placement at major retail locations around the world, consumers can now find their “Snackspiration” by looking for the AUTUMNCRISP® brand seal on grape packaging. For those who have found AUTUMNCRISP in stores, excitement has translated to dialogue on social media, setting a new, modern-day standard for produce conversations and consumer decisions. Witness the journey firsthand by following along on Instagram, Facebook, TikTok, and Pinterest.
