U.S. industry body Western Growers (WG) yesterday launched the second annual Innovation Arena Competition, offering six agtech start-up companies an opportunity to compete for two winning prizes. 

The organization said the winners would also receive invaluable exposure to the nation's leading agricultural operations.

WG said the competition was part of its continued commitment to accelerate tecological development that will help solve agriculture’s biggest challenges.

"Western Growers is dedicated to supporting startups as they create technologies that address the increasing number of demands growers, shippers and fresh food processors face every day," WG senior vice president of strategic planning, science & technology Hank Giclas said.

"WG events such as the Innovation Arena give startups the resources they need to tailor their product to industry needs and connect them to critical ag leaders."

Applications are now open and will be accepted until Sept. 29, 2016.

To participate, applicants must be qualified start-up companies that are innovating agtech solutions to solve issues such as labor availability, water scarcity, water quality, food safety, planning/optimization, big data and compliance cost.

Applicants who are chosen will compete during the Innovation Arena at the 91st Western Growers Annual Meeting on Nov. 8, 2016, in Hawaii.

WG will provide complimentary registration, two nights lodging at the Grand Hyatt Kauai and US$1,000 for travel expenses for one individual from each selected company.

Two winners will receive a complimentary one-year membership with Western Growers and a coveted spot in the WG Center for Innovation & Technology in Salinas, California.

Benefits include prominent networking opportunities with leading fresh produce companies, ample exposure to agricultural-related organizations throughout California, Arizona and Colorado, and training and mentorship from industry professionals.

Photo: www.shutterstock.com

www.freshfruitportal.com