Chinese importer Lantao International and its supplying partner Mission Produce have entered a deal to sell fresh avocados on popular e-commerce platform JD.com. 

JD.com is China’s largest internet company by revenue, with 188 million active customers nationwide.

Through the partnership, customers will be able to purchase fresh avocados through the JD.com official website, the JD.com mobile app, and through portals to JD.com on Tencent’s WeChat and Mobile QQ, two of China’s most popular social messaging platforms.

The agreement with JD.com is part of continuing efforts to position the Mission brand as a purveyor of premium avocados in the Chinese market.

"Lantao, Mission and JD.com have worked together closely and effectively, so it was natural for us to extend our programs to include supply, transportation and consumer distribution models," said Lantao CEO John Wang.

"Our agreement for online sales starts with Mission supplying the avocados, and then Lantao distributing them directly to JD.com, who will manage the last-mile delivery to consumers—in a quick and safe manner through its industry-leading logistics infrastructure."

Mission's vice president of marketing Robb Bertels said by leveraging JD.com's unparalleled national logistics network, the company was able to get fresh avocados to any of the platform's 188 million customers throughout China very quickly.

"Partnering with the leading company in China’s online premium produce sector was an easy decision for us," Bertels said.

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