Proprietary varieties dominate Giumarra's Mexican grape season
U.S. produce company Giumarra has announced the first arrivals of its Nature’s Partner-brand grapes grown in the Mexican state of Sonora.
Early Sweet
The company said initial varieties included Early Sweet green seedless and Summer Royal black seedless, and would be followed by Perlette green seedless and Flame red seedless.
Passion Fire red seedless and Arra 30 green seedless will start in late May and finish mid-June. Sugraone green seedless will also start in late May and conclude the season in late June.
“We are prepared to support our retail customers with a robust promotional push for the spring grape season,” grape sales manager Tom “TW” Wilson said.
“Volumes will be excellent for Memorial Day ad pricing. We recommend displaying as many varieties as possible for maximum sales impact.”
Early Sweet is the earliest commercial green seedless variety in the market and was developed by Giumarra, who owns the licensing rights.
The grape is described as having a "creamy green color" with a sweet, “Muscat” flavor finish. Giumarra and its growing partners have been growing Early Sweet since 2014 and estimate this season’s volumes to be the highest ever.
Passion Fire
“Early Sweet meets both consumer and retailer demands for a high quality green seedless grape early in the season. This year, sizing will be exceptional,” Wilson said.
Passion Fire is Giumarra’s newest proprietary variety, debuting in commercial volumes this year from the company and its licensee partners.
Its berries feature "bright red, full color with crunchy, sweet flesh", according to the company. Giumarra’s final proprietary offering, Arra 30, is a green seedless grape with juicy flesh and a unique, sweet flavor.
“The consumer excitement surrounding the grape category offers extensive opportunities for introducing new varieties to market,” western region business director Kellee Harris said.
“These new offerings give consumers more choices for healthy snacking, salads, and desserts as we move into the warmer weather months.”
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