Australia's Sunfresh Marketing Co-Operative is launching natural and non-browning avocado pulp, which it claims will 'revolutionize' the avocados industry worldwide. 

The new product is being launched in tandem with the opening of the company's new processing facility on the Sunshine Coast in Queensland.

Sunfresh said it had spent a number of years working to develop a new processing plant for their latest product.

"This world first is set to revolutionise the avocado industry, both nationally and internationally," it said.

Sunfresh will use newly developed, purpose-built equipment to allow it to process avocados and pack in vacuum-sealed bags. This product is natural avocado with no chemicals or preservatives added and it does not brown, according to the company.

It has a long shelf life, utilising a unique process that is a world first, enabling broad distribution in Australia and worldwide.

"Where restrictions and protocols, based around a country’s biosecurity, have previously prevented avocados being imported to a number of countries, this innovative technology opens export opportunities and new markets," Sunfresh said.

"This was recently recognised with Sunfresh Marketing’s presence at the Hotel and Food Exhibition (HOFEX), an international exhibition of global fine food, drink and hospitality products, in Hong Kong."

Sunfresh Marketing deputy manager Evan Heidemann said the product was "very popular" at HOFEX.

"There was strong interest and overwhelming excitement for this product and its world first innovative technology. It was clear that there is strong demand for the product," he said.

The company expected the product would provide "huge opportunities" for growth.

Sunfresh currently represents over 170 growers throughout Queensland, and it said all would benefit from the opportunities generated by this technology and the new processing facility at Coolum.

Photo: www.shutterstock.com

www.freshfruitportal.com