Robinson Fresh is banking on a growing health and convenience trend through the launch of a full line of baby vegetables, including baby squash, cucumbers, peppers and tomatoes.

In a release, the group said the line would be available under the Green Giant-branded label, and would be ideal for healthy snacking or easy meal preparation.

The company highlighted that while more meals were being prepared at home, studies have found too many vegetables purchased at one time can lead to food waste. To combat this, the new line is available in eight-ounce bags with a handle on top for easy grab-and-go access "without the excess". 

"There is rising consumer demand for healthier snack foods, smaller portions and, ultimately, less food waste. This line of baby vegetables helps meet that demand,” vice president of global sourcing Michael Castagnetto said in the release.

"With our Green Giant Fresh baby vegetable line, we have an opportunity to work with retailers to give consumers what they want and help shape the marketplace toward an innovative and consumer-driven landscape."

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