Sunkist Growers is celebrating mandarin season with the new addition of the Mulholland Family to its multimedia storytelling project that shares the heritage of the citrus cooperative. 

The Orange Cove-based citrus grower-shipper of primarily mandarins will be featured on Sunkist Family Stories, which profiles the families that make up the organization and offer a unique view into the life of today's modern farmer.

The program is designed to transport consumers to the citrus groves of California and Arizona so they can learn about traditional growing practices, innovation and dedication to quality, Sunkist said.

“Highlighting Sunkist’s commitment to quality and authenticity, our farm-to-table stories resonate with consumers all over the world,” said Sunkist director of communications Joan Wickham.

“We are proud to share the values and legacy of Sunkist’s history through our Sunkist Family Stories and are thrilled to now feature the Mulholland’s story as part of the growing program.”

As the first family to grow and market Murcott mandarins in California, the Mulhollands have contributed valuable experience and knowledge to the industry throughout the four generations of their family’s farming history, Sunkist said in a release.

Sunkist recently introduced the Sunkist Delite mandarin program, with the season now in "full swing", according to Wickham, who added it was the perfect time to promote this story.

“Consumers today are looking for food with a story, and we’re proud to tell ours through the Sunkist Family Story program," she said.

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