U.S.-based sliced apple specialist Crunch Pak has launched a new snacking item for kids to kick off the new year. 

The company is extending its snacking line with Disney and adding an organic Snacker for distribution at Costco, that will include ‘organic apple stix’, Cheddar cheese pieces and pretzels in a three-pack option with bright, fun graphics.

“We want to provide preschool-age children with fresh snack options that they find appealing,” marketing and product manager Megan Wade said.

“The power of Disney and the characters is immeasurable. We think it’s a great, fun way to teach children good food choices.”

Since forming a relationship with Disney in 2010, the company has launched 20 items in a line that is sold in grocery, club, mass and convenience stores nationwide.

This is the second organic Crunch Pak item now carried by Costco.

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