One of New Zealand's leading produce companies has launched a colorful new fruit brand for the Australian market, under which commodities including kiwifruit, berries and stonefruit will be sold. 

T&G Global’s general manager of Australia (domestic), Daniel Waters said the company identified an opportunity to assist Australian shoppers by making a wider, and more colorful range of fruits easily available to them under a new brand, Orchard Road.

The launch also follows a study by Horticulture Innovation Australia that found more than 75% of Australians still don’t meet the recommended daily intake of fruit and vegetables. It also highlighted that having greater access to fruit and vegetable variety could boost consumption. 

“Orchard Road is a family of fruits packaged and promoted in a fun and engaging way. Consumers can expect a fresh rainbow of fruits to appear over coming months in select stores starting with a summer favorite - Tulare Giant Sugar plums. Berries, kiwifruit and other stone fruit will also be available in the coming weeks,” Waters said.

“We’re passionate about sharing our rainbow of goodness with everyone; to nourish and help people live healthy, active lives by feeding their bodies, as well as minds, with healthy fruit supported by a bespoke website.

"We’ll be providing consumers with tasty titbits of knowledge to help them on the road to better wellbeing through this site and other channels.”

Orchard Road is already in 800 stores across three states - New South Wales, Queensland and Victoria - with the range expected to expand further over the coming months.

www.freshfruitportal.com