Technology company It’sFresh! received the best first-time exhibitor award during the Produce Marketing Association (PMA) Fresh Summit Convention & Expo on Oct. 17-20 in New Orleans.

The company displayed its ethylene removal technology to extend the shelf life of fresh produce by up to three days. The booth was chosen based on judge reviews, design, clarity of message, staff engagement and performance.

It'sFresh! president Greg Pavett said the convention was a great success for the company.

"We enjoyed the opportunity to engage face-to-face with various stakeholders in the supply chain about how It’sFresh! will reduce unnecessary waste and increase sales. We can’t wait for next year’s event in Anaheim," he said in a press statement.

The award will come with a company profile in the PMA Fresh Magazine, inclusion in PMA marketing materials and an all-access pass to Fresh Summit in 2014.

The ethylene removal technology is currently becoming available to retailers in the U.S. and elsewhere.

www.freshfruitportal.com