U.S. fresh produce company Giumarra has announced a limited commercial production this year for its exclusive, extra-sweet Nature’s Partner DulceVida line of red apricots and white, black, and yellow nectarines.

A DulceVida white nectarine

"We chose the name DulceVida because it translates to ‘Sweet Life’ and emphasizes the fruit’s combination of superb flavor and European origin, expressing a one-of-a-kind eating experience worth sharing," Giumarra Companies CEO John Corsaro said.

"Consumers will immediately connect to this fruit and savor the DulceVida flavor as something truly special."

The new sub-brand of Nature’s Partner is the result of an exclusive license with a fourth generation breeder consortium based in France. Over the last decade, the varieties have been extensively tested in France, as well as at test orchards in California.

The flavor profile of the resulting varieties is fragrant, rich, and intensely sweet, with a unique dense flesh. Its combined characteristics create an aroma, flavor, and lush texture that leave an impression and warrant the DulceVida name.

"This proprietary line of exceptionally sweet fruit is licensed solely to the Giumarra Companies for both North America and Chile," Giumarra Reedley division manager John Thiesen said.

"It provides an international solution for the continued sustainability of the stone fruit industry, while giving the consumer a memorable eating experience."

Giumarra will first offer DulceVida apricots and nectarines grown in California for the 2015 stone fruit season, with plans to expand.

"When combined with our long-established tree ripe growing practices, we believe the introduction of DulceVida will set the bar very high for flavor," Giumarra Reedley sales director says Jeannine Martin said.

"We continue to focus on our long-standing goal of servicing the market by consistently delivering delicious produce. This fruit is extraordinary and unlike anything I have personally tasted in my lifetime involvement with the California stone fruit industry."

Harvest dates for Nature’s Partner DulceVida stone fruit are April through July.

www.freshfruitportal.com