Giumarra Nogales has announced it will be including both Fair Trade USA certification and 'Sesame Street eat brighter!' characters on its packaging this spring grape season.

Hailing from the Mexican state of Sonora, the Nature’s Partner green, red, and black seedless grapes will be offered in abundant volumes for Memorial Day-themed promotions.

In a release, the company said it would also be supplying small volumes of Red Globe variety red seeded grapes.

"We have allocated a large percentage of our supply to the eat brighter! program, and all of our grapes grown in Mexico can be marketed as Fair Trade Certified™, as well," Giumarra grape sales manager TW Wilson said in the release.

"Giumarra is proud to work with growers who value these strong marketing initiatives, which respectively serve to increase consumption in children and better the lives of farm workers in Mexico."

The bag designs feature Oscar on green seedless, Abby Cadabby on black seedless, Elmo on red seedless, and Ernie on Red Globes.

"Combining the impact of the PMA eat brighter! movement with the social and environmental responsibility of Fair Trade USA certification unites the best of both worlds," Giumarra western region business manager Kellee Harris said.

"Our grape program helps families encourage their children to eat healthy food and also gives back to farm workers and their families to better their lives."

Fair Trade USA's produce and floral director Hannah Freeman said her organization celebrated those who worked to embrace the principles of fair trade from farm to shelf.

"Giumarra and their new Fair Trade Certified™ eat brighter! grapes do just that, supporting farming families across the globe while inspiring conscious, healthy eating right here at home," she said.

www.freshfruitportal.com