In a bid to tap into growing consumer interest in berries as an on-the-go snack food, Special Fruit has launched a new resealable packaging design and shakers. 

The Belgian fruit importer has introduced new labels, topseals, shakers and punnets to its BerryFresh range including strawberries and blueberries.

The company says sales across berry categories have been steadily increasing as a result of consistent quality, new flavorful varieties and societal impulses toward healthy eating.

Special Fruit purchase director Ben Maes believes soft fruit has evolved from an exclusive speciality to a daily treat for today's discerning consumer.

"In light of these developments, we have re-assessed the packaging requirements that will prepare BerryFresh for a healthy future," he says.

"We have developed new labels, topseals, shakers and punnets to reflect a unique market move. Improved functionality and consumer convenience includes resealable topseals and shakers, for those in between snacking moments, and the flexibility to include new varieties when they appear."

Maes adds that resealable packaging also maintains the quality of berries and prolongs shelf life.

"Beyond convenience, resealable packaging reduces waste, preserves freshness and allows for easy access and easy transport.

"The new design looks fresh and has some fun in it, while still retaining the aspect of both nature and freshness. It includes the image of a hand picking fruit, because our berries are delicate fruits that need to be handled with care and are also perfect as an on-the-go snack."

www.freshfruitportal.com