New Zealand exporter Zespri is set to start its promotion campaign for SunGold kiwifruit in Germany next month, backed by advertising across a variety of platforms, website Fruchthandel.de reported.

The story reported around 150,000 SunGold kiwifruit trays would be promoted in Germany from May until July, with promotional activities in Berlin, Hamburg and Düsseldorf.

Fruchthandel reported sampling events would also take place as part of a nationwide roadshow with 15 vehicles.

Zespri Deutschland marketing manager Andreas Borgers told the publication the fruit would be a great addition to the classic Zespri Green, and everyone would enjoy its juicy-sweet freshness.

"We were already able to introduce small amounts to the German market last year, although they were sold out quickly," Borgers was quoted as saying.

"This year all customers can see the quality of Zespri SunGold."

www.freshfruitportal.com