New Zealand single-desk kiwifruit marketer Zespri has announced the launch of its 2015 season in North America, with a primary focus on its newest SunGold variety. 

Zespri said the 'attractive and larger' kiwifruit cultivar had a delicate texture inside a smooth skin, and would be produced and sold in greater volumes this year.

A release from the company said SunGold had a 'refreshing, sweet taste with a hint of tanginess'.

“We are ramping up a multi-media campaign in various markets around the country starting the week of 22 June,” Zespri North America senior marketing manager Michele Hoard said.

“Zespri will also be promoting the convenience of eating kiwifruit (with Zespri’s cut-and-scoop method), as well as the great taste of the different varieties and the myriad health properties of Zespri Kiwifruit.”

The national campaign will focus on regional television spots and regionally customized programs. Zespri said it would implement a well-rounded campaign with sampling and customized point of sales marketing.

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