U.S.-based produce distributor Seald Sweet has announced the launch of its Kiddie Clems line of packaging for clementines, as retailers continue to grow their easy-peeler businesses. 

The new high-graphic packaging with colorful, kid-friendly graphics is the next move following the success of their Mandarina's brand sweet mandarins packaging, launched in the summer of 2014.

Seald Sweet is currently packing early season shipments for its 2015 summer citrus program in the label.

While the Mandarina’s brand was developed for extra sweet, late-season varieties of mandarins, the Kiddie Clems packaging is for the conventional varieties of clementines, which currently are much higher in volumes within the easy-peel mandarin and clementine category.

“Consumption of this fruit continues to increase every year,” Seald Sweet’s imported citrus category manager Peter Anderson said in a release.

“Retailers continue to grow their clementine business and many have responded very favorably to this new label. It is bright, colorful and attractive and it stands out on the shelf at the store level.”

“The Kiddie Clem™ label has a ‘Tiny Treats for Tiny Sweets’ tag line, making it the perfect packaging for smaller-sized fruit. Our customers have specifically mentioned how the really like that aspect of the packaging.”

The graphics of both Kiddie Clems and Mandarina’s labels are similar, with the new packaging connected by the Mandarina character along with another playmate.

Seald Sweet said the packaging was specifically designed to appeal to children, further supporting its to increase the consumption of fruit and vegetables among children.

As part of its summer citrus program, the new Kiddie Clems packaging is available through September, and Mandarina’s sweet mandarins packaging is available August through October.

Both labels are available during Seald Sweet’s winter easy-peeler programs as well, from November through April.

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