Giumarra is set to increase its citrus and stonefruit volume thanks to a new sales and marketing agreement with Kingsburg, California-based Wildwood Packing and Cooling and its growers.

Jeannine Martin

The company said the exclusive agreement would start this fall starting with Wildwood's citrus offering, followed by stonefruit in spring next year.

"Wildwood's diversity of commodities perfectly fits our vision and strategic plan of growth," Giumarra Reedley director of sales Jeannine Martin said in a release.

"The Giumarra and Wildwood families both represent longstanding family roots in the produce industry, and our mutual desire to continue that tradition led to this agreement."

Giumarra said the deal would strengthen a well-balanced supply of stonefruit, including peaches, nectarines, white peaches, white nectarines, donut peaches, donut nectarines, plums, pluots, and apricots.

Additionally, Wildwood's year-round citrus program offers a full line of traditional Navel oranges, Valencia oranges, lemons, and grapefruit, as well as several easy peeler varieties.

"Citrus will be an exciting new category of growth for Giumarra Reedley and will complement the Giumarra Companies' current citrus line," Martin said.

Giumarra said the partnership with Wildwood brought strength to Giumarra's Nature's Partner DulceVida proprietary line of stonefruit, which will see a "considerable increase" in the market with development of these varieties on the company's ranches.

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