Peruvian produce multinational Camposol may have been built on its preserved vegetable business, but times have changed and it now has transferred its assets in the area to Sociedad Agrícola Virú.

The move is in line with a strategy outlined by Camposol Fresh CEO Jose Antonio Gomez in a recent interview with www.freshfruitportal.com.

In a press release, the company reiterated its specialization in the fresh fruit and vegetable segment over recent years, diversifying its portfolio of products and customers while increasing its presence in key markets.

"Thus, in line with this vision, the Company has decided to continue empowering its fresh and frozen business segments, and exiting the preserved business," the company said.

"We consider these strategic changes in Camposol's businesses will allow for greater specialization, efficiency and focus on product categories in which the company has made significant investments in recent years, and thus maximize opportunities for growth and consolidation of their business."

Camposol's assets transferred to Sociedad Agrícola Virú include machinery from its canning plant, as well as equipment and inventories, but excluding agricultural and industrial fields where operations took place as they remain as Camposol's property.

"Additionally, through this agreement, Sociedad Agrícola Virú will use Camposol's packing plant services for the processing of its fresh fruits and vegetables, given the high degree of specialization and efficiency of Camposol in these product categories," the company said.

"Meanwhile, the development of Camposol Trading, specialized in fresh produce handling, has also shown positive results, and the current client base of our commercial offices in the US and Europe include the largest and most prestigious supermarkets the world, such as Edeka, Kaufland, Walmart, Costco, Sam's, Publix, Kroger, HEB, Metro, Loblaws, among others."

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www.freshfruitportal.com