India: IG International goes crazy for kiwifruit with new website launch
Indian fresh fruit importer IG International has launched a new website to bolster its kiwifruit strategy.
Dubbed the 'Kiwolution', IG plans to raise the profile of kiwifruit amongst Indian consumers via IGKIWI, to be officially launched on April 26.
The design and content are geared towards the nutritional and health benefits of the fruit, according to a release.
IG sources its kiwifruit from Italy, Greece and has recently increased volumes from Chile due to a faster CMA CGM shipping route from Valparaiso to Nhava Sheva.
"With over half a century of experience and expertise in delivering fresh produce with minimal wastage to our customers, we at IG International have positioned ourselves as the top choice for suppliers in the international market," says IG director Tarun Arora.
Photo: www.shutterstock.com
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