The U.S. Northwest cherry crop for 2016 is expected to rise slightly this year, reaching 20 million boxes compared to 19.3 million in 2015.

In a release, Domex Superfresh Growers said the crop would peak on large sizes, providing retailers with "terrific" promotional opportunities and customers a great eating experience.

The first days of harvest are estimated for the last week of May, but with around 98% of the crop's total volume available between June and July; the balance will be split between May and August.

The company said it was important to note there would be ad opportunities in early June, increasing with significant volumes beginning in the week of June 15 through the later part of July.

Domex added successful retailers found they could maximize late season dollar sales by promoting every week in July, with studies concluding this could add an additional US$17,000 in late-season cherry sales alone.

"Cherries are an integral part of the fruit category, controlling nearly 7% of category dollars from June through August," said Domex vice president of marketing, Howard Nager.

"It is the #1 dollar per square foot item in July in the entire produce department. Dark sweet cherries make up the largest portion of the cherry crop, but there are also Rainier cherries as well as organics.

"These all can be promoted and merchandised together to create a more impactful display. Impulse purchases of cherries make up approximately 53% of consumer purchases."

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