A Spanish start-up that provides real-time information on a variety of horticultural market characteristics is planning to enter the U.S. market later this year, as it continues with its global expansion plans.

Fruitbull director Santiago Alvarez told www.freshfruitportal.com the organization was currently in the process of international growth through Europe, and the U.S. was next in line. 

"With the opening of the U.K. and Ireland as the first step, followed by France, Germany and the Netherlands, we now aiming to get into the U.S. market," he said.

"The plan is to start there after summer."

Fruitbull will first launch its service in Miami, where the company recently attended the eMerge Americas technology trade show, and will then expand through the rest of the country.

The specialized service, which has its own app, provides updated information on what is available in the fruit and vegetable market for a 'complete vision' of the sector.

Alvarez said this allowed industry actors to make business decisions at the most opportune moment.

Fruitbull provides data on various aspects including prices, variety, brand, size, supply, weight, and origin, aiming to offer its clients a personalized solution to suit their needs.

"We have a specialized team that collects information from supermarkets through electronic devices like tablets or smartphones and we have software that gathers information on the internet," Alvarez said.

"Thanks to an algorithm we have managed to systematize the process of data collection."

Alvarez also highlighted the importance of expanding in to as many markets as possible in the short-term, given that many users had operations in various countries.

"The idea is to have information from all over the world," he said.

"We have to go step by step, first we are entering into Europe, then the Americas - with the U.S. as the key market - then Asia would be the third phase."

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www.freshfruitportal.com