New South Wales-based produce group Perfection Fresh will now account for a third of Australia's domestic mango sales after purchasing exclusive sales and marketing rights to the Calypso-branded mango. 

After the acquisition from OneHarvest in Queensland, Perfection Fresh plans to increase consumption of the fruit both in Australia and overseas.

The family-owned fresh-produce company has marketed mangoes for more than 30 years with a portfolio that also includes Kensington Pride, Pearl, Keitt and R2E2 mango varieties.

In a release, Perfection Fresh Australia chief executive officer Michael Simonetta said it was an exciting acquisition with benefits for the company's mango growers, retailers and consumers.

“OneHarvest and the Calypso® grower network have done an outstanding job establishing the brand and we look forward to continuing to build consumer awareness and increasing product consumption in Australia and abroad,” Simonetta said.

"We are thrilled to bring Calypso® Mangoes into our family of products and brands and will work closely with the Calypso® grower network and supply chain to ensure we deliver a consistently high quality product with full season availability for the major chain stores and independent retailers.

"We plan to drive sales with tailored and targeted consumer campaigns focussing on the unique attributes of Calypso® Mangoes and the health benefits of consuming mangoes.”

Grown in the northern regions of Australia by a dedicated network of growers, some 10 million kilograms of Calypso mangoes were sold last season with a "significant increase" expected this season.

Simonetta said while the primary focus was to support the domestic market, Perfection Fresh also planned to significantly increase export sales.

"Exports currently account for seven percent of total Calypso® Mango sales and we are aiming to double export sales over the next three years," he said.

"There are massive export opportunities particularly in South East Asia, the Middle East and the US and Perfection Fresh Australia is well positioned to capitalise on these growth opportunities.

"In pursuing export growth, we also will explore opportunities to expand Calypso® Mangoes internationally paving the way for the establishment of plantings in other continents. This will generate cross seasonal sales opportunities for our Australian growers."

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