While 'Outrageously Fresh' has made its name with mason jar-shaped bags, the brand now features on less outrageous, traditional packaging as well.

SunSelect, which is one of three partners involved in the brand, has now introduced the Outrageously Fresh moniker successfully on more traditional packs in the height of British Columbia's pepper production.

"We’ve seen a terrific response to the three, four, and six pack pepper bags, as well as our two-pound BC pepper units making their debut in the Outrageously Fresh brand,” said SunSelect chief operating officer Len Krahn.

"The bright colored packaging is eye-catching at retail, and once consumers see SunSelect’s association with Outrageously Fresh, they know they can buy with confidence."

Aaron Quon, executive director of greenhouse at Oppy, SunSelect’s exclusive marketer, agrees.

He notes SunSelect’s British Columbia pepper season has been characterized by excellent quality and consistency across red, yellow and orange volume, and credits technology upgrades at the company for enhancing quality and efficiency.

"We moved our packing operation to our Delta location and invested in a new grading line that involves greater automation and more drop lanes,” Krahn said.

"This accomplishes a higher output using considerably less labor and delivers a more consistent pack."

Even with BC still in full production, Krahn is looking ahead to the fall when the grower’s California pepper season begins in Tehachapi, where light and climate favor high quality production.

“We’ll offer new-crop peppers starting in October,” he said.

“This will be the second full-scale pepper season in Tehachapi, where we are producing them on 24 of our 64 acres. As the only large scale U.S. greenhouse grower to offer sweet bell peppers in the winter, we’re excited about the distribution and promotional opportunities ahead."

Between BC and California, SunSelect offers sweet bell peppers year-round.

SunSelect and Oppy also offer a wide range of tomatoes, including grape, cherry and gourmet medley in mason jar bags and topseal punnets, as well as tomatoes-on-the-vine and cocktail tomatoes throughout the year in the Outrageously Fresh brand.

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