Pipfruit New Zealand chief executive Alan Pollard says the industry is on track to growing an export apple crop of 21.5 million cartons for 2017, which could reach a record value of NZ$800 million. 

Alan Pollard

“We are the first of New Zealand’s larger primary sectors to meet the Government’s challenge of doubling exports by 2025, and are well ahead of our own target of becoming a billion dollar industry by 2022,” Pollard said in a release.

“New Zealand grows the best and safest apples in the world and we have been ranked No 1 for international competitiveness against all our global market competitors two years running.

“We have built a fully integrated industry that is forging ahead with sustainable growth, innovation, leadership and strategic vision.”

The forecast was bolstered by the fact 2017 will be an ‘on crop’, in reference to the fact the fruit is alternate bearing.

Additionally, the first of another million new trees will be coming into production, likely leading to the largest tonnage of apples ever harvested in New Zealand.

“In just four years New Zealand’s apple industry went from producing 16 million cartons in 2012 to 19.5 million cartons in 2016 and an expected 21.5 million cartons in 2017,” Pollard said.

“Spring had produced a great fruit set for excellent thinning, enabling growers to optimise yield by allowing fruit to have space to grow in size, quality and high colour.”

In the release, the group added the apple industry’s success was resulting in significant economic and social benefits in the growing regions of Nelson, Hawke’s Bay, Central Otago, Gisborne, Waikato, Wairarapa and South Canterbury.

“Our apple industry is having a huge impact in our growing regions.  The provinces are prospering with hundreds of millions of dollars injected back into the local economies,” Pollard said.

“Our apples have the highest food safety profile of any fruit or vegetable, earning us exclusive market access, we developed our own New Zealand varieties and we have a world class Recognised Seasonal Employer Scheme that supports our Kiwi workforce and guarantees we pick our fruit at optimum quality.

“We are creating hundreds of new permanent and part-time jobs for Kiwis, and injecting millions into the local economies stimulating stronger growth and more business opportunities. 

“For example the Hawke’s Bay’s growth rate has now overtaken Auckland and Wellington.”

Pollard also emphasized the “certainty of labour” brought about by the Recognised Seasonal Employer scheme.

“We have developed a mix of proprietary New Zealand varieties that appeal to the new apple consumers particularly in the developing Middle Eastern and Asian markets.

“Since deregulation these markets have grown from 10 to 50 per cent of the trade.

“New Zealand’s reputation for consistently delivering the most sustainable, safe, high quality, and exclusive apples and pears has created added value which ensures that New Zealand apples have access to the most discerning consumers even in those countries that also grow apples.”

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