New Zealand kiwifruit marketer Zespri has partnered with philanthropic organization Produce for Kids in its "Power your Lunchbox" pledge, with its SunGold kiwifruit to be featured in the campaign. 

Zespri SunGold kiwifruit are featured in the initiative's banana sushi roll recipe.

For every pledge, partners in the scheme donate a collective US$1 to NGO Feeding America to provide meals to families in need.

In a release, the company highlighted more than US$6 million had been raised for children's charities across the U.S. while helping promote the produce industry and the consumption of fruits and vegetables.

Since 2015, Produce for Kids partnership with Feeding America has provided four million meals to families in need. One dollar helps provide 11 meals secured by Feeding America® on behalf of local member food banks.

"We are excited to partner with Produce for Kids," explains Sarah Deaton, Zespri’s marketing manager for North America.

“The SunGold Kiwifruit has a sweet tropical flavor and is delicious, nutritious and easy-to-eat. It’s ideal for a kid’s lunchbox. Besides the amazing taste, a serving of kiwifruit has three times the vitamin C of an orange and a range of other health benefits.

"The Produce for Kids program is the perfect partnership to help families on their healthy eating journey understand the benefits of kiwifruit.”

Zespri’s SunGold Kiwifruit will be featured on the Power Your Lunchbox microsite and promoted through the Produce for Kids social channels including bloggers and social media influencers.

Special co-branded recipes featuring Zespri’s SunGold will be promoted throughout the campaign. Produce for Kids will host a Twitter party on August 17 at 4pm EST to generate excitement.

Prior to the Twitter party, Zespri is sending SunGold Kiwifruit to bloggers and promoting the event to draw awareness to SunGold and Produce for Kids.

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