U.S. company To-Jo Mushrooms has launched a new value-added product called Mushroom Chop with its long-time retail partner Food Lion. 

Mushroom Chop is a 6-oz. till of triple-chopped white mushrooms that are ready-to-blend with ground proteins.

The product will be launched August 30 and cross-promoted with ground beef in the meat department through Sept. 12 in over 1,000 Food Lion locations.

The launch will also be supported with a peel-off recipe label and a US$0.50 rebate on ground beef sales when combined with purchases.

“What our team really likes about The Mushroom Chop is that it hits on convenience and offers the consumer a value-added product with versatility," To-Jo vice president of sales Kevin Delaney said.

"Having the support of both the Produce and Meat departments from Food Lion is game-changing for us. This new product launch and promotion has the potential to make a significant impact in the blendability trend for the industry.”

To-Jo will provide both Food Lion employees and consumers with helpful tips, a blended burger recipe, and suggested uses for Mushroom Chop.

“We are always excited to partner with To-Jo on the introduction of new products and trends at the store level," said Food Lion category manager Traci Donaldson.

"With Mushroom Chop, we will be able to showcase the blend" initiatives in an exciting new format, giving our customers additional uses for mushrooms and helping to grow the category,” Food Lion category manager Traci Donaldson said.

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