U.S.: NFL players kick off Wonderful Pistachios' 'biggest ever' football campaign
Wonderful Pistachios will this weekend begin its biggest football campaign ever with Seattle Seahawks cornerback Richard Sherman and Green Bay Packers linebacker Clay Matthews.
The National Football League (NFL) players will appear in humorous new commercials that will air nationally during this Sunday’s game, when the conference rivals battle it out for gridiron supremacy during one of the season’s most highly anticipated matchups.
The “Put a Smile on Your Snackface” ads score with the message that Wonderful Pistachios are the rare healthy snack that also tastes great, the company said.
Sherman and Matthews star in separate commercials featuring pistachio lovers who may be unlucky in life, but fortunate to discover the perfect snack to put a smile on their snackfaces.
They quickly discover that when you feel good about eating Wonderful Pistachios, you can also feel good about yourself.
“Wonderful Pistachios consistently put a smile on my snackface because they’re a healthy snack, and a good source of protein and fiber,” said Sherman, who returns to the Wonderful Pistachios roster for a second consecutive year after appearing in last season’s football and Get Crackin’ ads.
“No matter which team you’re rooting for, everyone can agree Wonderful Pistachios taste great, are healthy, and just plain fun to crack open.”
Wonderful Pistachios’s biggest football campaign ever will air on primetime football games and premium online sports sites all season long.
It will also include in-store POS including life-size standees of Sherman and Matthews, a large-scale digital and social media campaign, as well as public relations.
The football investment is part of a larger US$55 million campaign that also includes the brand’s popular Ernie the Elephant, a pistachio-loving, health-conscious, computer-generated spokes-elephant who refuses to work for peanuts and is voiced by WWE Superstar John Cena, and the Wonderful Nut health campaign that appears in New York’s Times Square, print and in-store.
Photo: www.shutterstock.com
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