Driscoll's introduces smaller blueberry bucket packaging
October 03 , 2017
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Multinational berry company Driscoll's will this October be introducing a second blueberry bucket packaging size to its offering.
The entity said it had experienced "strong growth" with its 500-gram bucket and had therefore decided to build on this success by adding a second user-friendly 300-gram version.
"With this launch, Driscoll's now offers the perfect blueberry bucket solution for every season throughout the year in a design that truly stands out and draws consumers to the berry shelf, offering a blueberry bucket for all shoppers, both heavy users and light/medium users," the company said.
Driscoll's first started growing blueberries in the early 1990s and has been growing in Peru since 2014.
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