U.S.: One third of parents have purchased "Mighties" kiwifruit
California-based fruit company Sun Pacific is gaining increased recognition from consumers for its 'Mighties' brand of kiwifruit, with retailers finding they can drive incremental sales with "very little effort". 
In a release, the country's leading kiwifruit grower highlighted many retailers were introducing Mighties display shippers in secondary locations throughout the produce aisle.
These displays are often done in conjunction with Cuties, the fresh produce brand with the highest "Parentfinity" score in the United States.
Click here for our exclusive interview with the company's VP of business development Howard Nager, who discusses both these brands and a new experimental one in table grapes.
When merchandised together, retailers report a triple-digit volume and dollars sales lift for Mighties, as well as significant increases in Cuties as well.
"While kiwifruit may not produce huge volume for a retailer right now, they are finding they can drive incremental sales with very little effort, and we’re seeing the greatest volume with Mighties 2-pound clamshells," Nager said in a release, adding the fruit was also available in 1-pound clamshells.
In a release, the company said recent research it conducted with consultancy W5 found around a third of parents had purchased Mighties and more than 80% said the brand was preferred by their children.
Compared with bulk kiwifruit, Mighties arrive in stores ripe and ready to eat. Sun Pacific pre-conditions its Californian crop - running from October to May - via a proprietary process to ensure a consistently sweet, delicious flavor that eliminates guesswork for consumers.
Additionally, Mighties packaging helps educate consumers about the health and nutrition benefits of kiwifruit. Most clamshells include a spife, a combination spoon and knife utensil, and the brand’s original cut, scoop and eat messaging, which reinforces how families can easily enjoy Mighties kiwifruit on the go.
“We are doing a really good job of not only branding but education on this rising superfruit,” said Nager.
“From health-conscious parents who want a vitamin-packed snack for their busy kids to foodies that love the flavor profile and color, Mighties is quickly becoming a staple produce purchase.”
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