Now in their fourth year of commercial introduction by Honeybear Brands, Pazazz apples are expected to make their biggest impact yet for retailers across North America. 

The variety ships early November to many markets and will be available at retail until early April while supplies last.

“Pazazz is designed to do two things very well,” Honeybear Brands vice president of sales and marketing Don Roper said.

“It’s about delivering incredible, unrivaled flavor to customers and building ongoing incremental sales for our retail partners at the store level. All of the data and feedback we've collected to date from every one of our regions shows Pazazz is outperforming our expectations and hitting all its marks.

"With our largest volume ever, Pazazz should be available for five to six months this year instead of the usual three, so we’re expecting it’s contribution to retail bottom lines to be very significant.”

Pazazz will also be available in 50-75% more retail markets than previous years as the crop reaches full maturity.

Retail partners include Wegmans in New York, New Jersey, Pennsylvania, Massachusetts and Maryland; Publix in all stores and all markets; Kroger in Kentucky, Central Indiana, Michigan, Eastern Illinois and Texas; Ralphs in California; and QFC in Oregon and Washington.

“Pazazz is a game changer at retail,” adds Roper.

“It’s introduced customers to a new flavor spectrum that previously didn’t exist in apple varieties. Pazazz offers a superb, WOW flavor – a perfect balance of sweet and tart flavors – combined with a consistent, crunchy, rich texture. 

It is just a wonderful apple to eat and enjoy – one where you ask for another bite or another apple on the spot. Just as importantly, Pazazz is a truly distinctive apple that confidently offers our retail partners a great point of differentiation in the marketplace.”

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