What began as a viral video from pop star Justin Timberlake has become a social media sweepstakes for California-based berry company Naturipe Farms, which will be donating US$1 to a hurricane relief fund for every entry up to US$10,000.

For some context, check out the following video from JT's Facebook page, as well as a few Twitter posts from the hashtag #Braspberries.

Late night snacks inspired by @jtimberlake #braspberry pic.twitter.com/sE3KMXEcZi

— Crystal Simile (@CrystalSimile) January 2, 2018

Happy #HOLLADAY from Billie enjoying his #braspberry @jtimberlake @THETNKIDS @Trolls pic.twitter.com/iIL866ee4f

— Kelsey Decker (@kdecker2020) December 15, 2017

Naturipe's vice president of marketing CarrieAnn Arias said the company was proud to be promoting "Braspberries", which you get by pressing a plump fresh blueberry into a fresh raspberry.

"We cannot think of a better way to start the new year than by supporting our consumers’ desire to be creative with healthy snacking and supporting the communities still reeling from the effects of the recent hurricanes," Arias said.

To enter the sweepstakes, consumers are invited to share photos or videos on Facebook and Instagram that depict how they enjoy Braspberries by using the hashtags #Braspberry and #Entry. Donations will be made to the Hand in Hand Hurricane Relief fund.

Entrants are automatically entered for a chance to win Naturipe’s daily drawing for a $10 iTunes gift card. Entrants can also upload a photo or video entry at http://www.naturipefarms.com/braspberry/.

The sweepstakes was designed to help communities throughout Texas, Louisiana, Florida, and Puerto Rico that were left devastated in the wake of Hurricanes Harvey, Irma, and Maria. Naturipe calls on followers to try the new berry treat in an effort to donate up to $10,000 to help provide vital services to the victims in these communities.

The sweepstakes will be promoted January 15 – February 16 and will include a total of 33 prize winners, announced daily.

www.freshfruitportal.com