With the global cherry industry seemingly at an inflection point, Chile will soon play host to an inaugural event bringing new focus, strategies, information sharing and collaboration to the table.

Due to take place on April 25 at the Monticello Hotel outside the capital Santiago, the inaugural Global Cherry Summit responds to a pressing need for the industry to respond to a rapidly-changing market and production landscape.

Organizers Yentzen Group and Produce Business Magazine have announced the event will offer "eye-opening educational sessions and panels on the cherry trade, e-commerce, new varieties, logistics, crop management and post-harvest techniques".

The entities, affiliated with Fresh Fruit Portal, have called on cherry sector stakeholders to be part of the conversation.

"We think it will be a unique instance for analyzing what happens in the 2017-18 season in detail and what may be in store for cherries in the future,” said Yentzen Group managing director Gustavo Yentzen in a release.

The event is endorsed by ProChile, ASOEX’s Cherry Committee and the Fruit Growers Federation of Chile (Fedefruta).

“Without a doubt this will be a summit that allows us to analyze the successes the industry has had as well as areas that need attention for the future,” says Cristián Tagle, president of the Chilean Fruit Exporter Association’s (ASOEX) Cherry Committee.

“Chile is the country that has had the most growth in recent years and today consolidates that with a forecast of more than 30 million boxes just for export,” he says.

From all origins, cherry imports worldwide rose by more than US$1 billion between 2013 and 2016, representing growth of a whopping 68 percent to US$2.5 billion. This certainly gives the sector something to cheer about, but may also be an inflection point where caution and revitalized strategies are needed.

“Chile has become an example in the management of this fruit, incorporating precision technology in its processes and forming high-expertise professionals and researchers,” says René Wünkhaus, commercial manager at one of the country’s leading exporters Copefrut.

“However, there are many challenges still for the industry around the world. You have to keep in mind that climate change has had serious consequences in previous seasons for Argentina, the United States and even Chile,” he says.

“The idea is to meet and share experiences that will help us see what’s coming in the future and how we will face it, and that’s why exhibitions and international experiences are of fundamental importance.”

Wünkhaus’ views are echoed by Alejandro García Huidobro, general manager at Exportadora Prize.

“We have had some incredible years for our sector with excellent prices, market growth and reasonable production,” Huidobro says.

“The future will bring much greater challenges than we’ve faced before, so all players will have to work hard to grow our markets and improve our offering. I believe it’s necessary to build the foundations for our industry’s future.”

www.freshfruitportal.com