California-headquartered multinational Mission Produce has announced the launch of 'Avocado Intel', a full-scale  avocado knowledge resource exclusively for its customers. 

"As an innovator in the market, Mission is taking the leadership position in providing our customers with the most comprehensive intelligence available," vice president of sales & marketing Brent L. Scattini said in a release.

"By offering category management services for our customers, and providing additional information through newsletters, market analysis and insights, we’ve positioned Mission to help our partners strategically grow their sales by harnessing our knowledge base," he said.

Mission's director of marketing Denise Junqueiro added the company had also recently hired Jennifer Anazawa to analyze category management, harnessing her many years of experience in the area.
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"The genesis of the program started when I was hired on to handle customerspecific marketing initiatives. As the category management program has taken off, we’ve expanded to include additional information products and identified the need to have a full-time category manager on staff," Junqueiro said.

"Over the years, I’ve worked with different associations on category knowledge, but individual shippers haven’t really taken advantage of the information tools that are available," added Anazawa.

"At Mission, we utilize IRI data, as well as additional resources, to offer our customers timely data to help them manage this important and growing category," she said.

As an example of the type of information it provides, Mission provided a helpful information sheet on managing lenticels or 'polka dots' that can appear during the Mexican rainy season, as well as the fact sheet below on Super Bowl sales.

www.freshfruitportal.com