Grower cooperative Sunkist is taking its premium, fresh citrus grown by its family farmers in California and Arizona to the 2018 CPMA Convention and Tradeshow in Vancouver.

"Citrus demand continues to build along with consumer interest in fresh, healthy and natural lifestyle choices. Sunkist is excited to highlight springtime citrus varieties and promotional opportunities in Vancouver," said Sunkist director of communications Joan Wickham.

"This time of year lends itself to so many usage occasions for citrus - from refreshing seasonal food and beverage recipes, bright décor and even spring cleaning," Wickham continued.

Visitors to the Sunkist booth will be able to sample peak season springtime citrus varieties including Cara Cara, blood and Navel oranges, Minneola tangelos, California mandarins, Ojai pixie tangerines and Gold variety mandarins along with refreshing lemon-infused water, with Chef Jill Davie offering expert culinary tips in an effort to maximize the flavors and attributes of each fruit.

"The versatility of citrus makes it a truly special category that can be promoted throughout the store. Sunkist offers a multitude of promotional tools to help retailers capitalize on these opportunities - in the produce section and beyond", said Sunkist director of retail marketing Julie DeWolf.

www.freshfruitportal.com