South African grocery chain Food Lover's Market has thanked its shoppers for their generosity two weeks into the company's World Hunger Month Campaign. 

For the second consecutive year, the initiative has joined forces with FoodForward SA to feed vulnerable families in the country during the month of May, culminating on World Hunger Day on May 28, 2018.

A release from fruit company Tru-Cape, which has partnered with the chain, said that every day 14 million South Africans go hungry, but by purchasing selected products in stores, shoppers can contribute a meal towards one of these people.

Shoppers purchasing a 1.5kg bag of Tru-Cape apples or pears, any 1.5L Simpl. Juice, a 3kg bag of Rugani carrots or a 750ml Rugani Veggie Juice will contribute the required R0.79 that FoodForward SA needs to provide a meal.

"Tru-Cape apples are energy rich and nutrient dense and a perfectly portable food which is affordable to many. Tru-Cape is proud to be associated with Food Lover's Market and the goals held by The Hunger Project," said Roelf Pienaar, managing director of Tru-Cape.

"At Food Lover's Market we know that sadly a large portion of our population goes hungry every day. Our priority extends beyond providing South Africans with the best in fresh," said Andrew Millson, head of Earth Lovers.

"It is also focused on sustainability and making a difference in the communities where are stores are found, by giving back and creating an awareness of how to assist vulnerable individuals."

"Food insecurity is a real problem faced by a significant portion of our population. We can help address this problem with the funds raised through the World Hunger Day campaign," said Andy du Plessis, managing director of FoodForward SA.

On the 28th May, Food Lover's Market will donate 1% of its overall sales to the campaign.

In 2017, a total of R243,937 (US$20,000) was raised by the campaign, feeding 280,000 people, and this year, the aim is to far exceed the R250,000 mark.

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