German-owned, Spain-based fresh produce company SanLucar has opened an office in Dubai, which it says reinforces its commitment in the Arab Gulf States and the Middle East. 

“We are closer to our customers and can therefore respond to their needs even faster and more directly,” says the head of the new office Bilal Issa.

Dubai is both an interesting market for SanLucar and an important commercial hub for trade in the region, the company said.

“We want to help, getting the fruit and vegetable sector in this region to a new level of quality,” says Michael Brinkmann, CEO of the SanLucar Group.

"The demand for premium products is growing; with our know-how we help retailers and wholesalers to offer high-quality fruit in an attractive form at the right time.”

SanLucar products are available in the United Arab Emirates, in Qatar, Saudi Arabia, Oman, Bahrain, Kuwait and Jordan. Bananas, tomatoes and table grapes are particularly popular in the Middle East, it said.

“The SanLucar brand is becoming more and more well-known. The number of our customers and our sales are constantly increasing.” says Bilal Issa.

“With the new office in the Jumeirah Lake Towers of Dubai, SanLucar intends to accelerate this development even further."

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