PRESS RELEASE

Bolzano, Italy – Interpoma, the only international trade show dedicated to apples, to be held at Fiera Bolzano from November 15 to 17, has enriched its program with a series of guided tours reserved for apple sector professionals and the press, to promote the advanced production methods used in Alto Adige and demonstrate the highly innovative processing systems used here.

A total of nine daytime tours are planned, three to take place on Thursday November 15, five on Friday November 16, and one on the final day, Saturday November 17. Alongside the traditional tours looking at the organic sector and at technology, the big news this year will be the Interpoma Innovation Tours and the Melinda Tour. On Friday there will be an opportunity to take part in tours to look at innovation in the food sector, one in the morning and one in the afternoon: NOI Techpark, the Alto Adige technology park that brings businesses, researchers and students together to generate innovation, will show at first hand the work of startups operating in the food technology, automation, and green and alpine technologies sector. On Saturday morning, it will be the turn of Interpoma Tour Melinda, starting with a tour of MondoMelinda, the Consorzio Melinda visitor center in Segno di Predaia (TN), followed by a tour of the “underground cells”, vast galleries carved out of the rock, 275 m below the surface, which are used to store apples.

Moving on to the traditional tours, the first two will be for anyone particularly interested in finding out more about the organic sector; they will be run in parallel on the first day early in the morning. The destination will be Val Venosta, the apple-growing area par excellence, with a general presentation of the environment, a tour of the Vi.p Laces Bio Cooperative in Laces (BZ) and another tour of an organic apple farm.

The third and final tour on Thursday is scheduled for the afternoon and will visit Laives, where a general presentation will be given, followed by two tours, the first to an apple farm in the area, and the second to the “VOG Products” Cooperative, an innovative business processing fruit from Alto Adige and Trentino.

Friday will begin at 8.30 with a tour in the Bronzolo (BZ) area, during which there will be visits to Consorzio VOG’s “Grufrut” Cooperative and an apple farm in Magrè. The tour is expected to finish by 12.

The last two tours will run simultaneously (1.30 pm – 5 pm) in the afternoon. One will head for Vilpiano, with a tour of a Bolzano apple farm and the company “Egma/Fructus Meran”, which specializes in fruit processing and marketing. The other afternoon tour will be to Lana, to visit an apple farm and a checking station for spraying equipment.

Each tour costs 80 euros (including a trade show entry ticket) per person and reservations are already available online on the tours page of the official website: www.fierabolzano.it/interpoma/en/tour.htm.

“Interpoma’s tours,” explains Thomas Mur, Director of Fiera Bolzano, “are enhanced each year with content and ideas of real interest to apple producers because they offer a chance to see some of the most advanced apple production and processing techniques in action. We decided to offer this particularly dynamic range of tours in 2018 to satisfy the variety of interests in the sector.”

Info:  www.fierabolzano.it/interpoma/en/