PRESS RELEASE

Friesland, Wisconsin—Alsum Farms & Produce Inc. will introduce their latest brand, Harvest Delites, at the PMA Fresh Summit on October 18 - 20, 2018 in Orlando. Stop by Alsum Farms & Produce Booth #4135 at Fresh Summit to see the new Harvest Delites packaging, learn how Potatoes Fuel Performance, and sample a pre-exercise potato recipe.

Attendees at PMA Fresh Summit will discover Alsum Farms & Produce newest brand, Harvest Delites. From field to fork, Harvest Delites brings all the nutrition and Midwest flavor you expect. Rooted in 45 years of expertise in growing potatoes, Harvest Delites partners with family farms with the highest integrity and commitment to sustainability to bring you potatoes that are good for the body and earth. The brand launches with fresh market Wisconsin Russet potatoes in 5-and 10-pound poly bags and is available year-round. The Harvest Delites brand features eye-catching, earthy packaging that capitalizes on how our farmers nurture the crop and the soils they grow in as well as how potatoes nurture our body. The backside of the packaging features a potato recipe for dinner inspiration.

Harvest Delites is available at select retail grocers in the Midwest alongside Alsum Farms & Produce full-line of conventional, organic and specialty potato offerings.

Potatoes are gluten free, fat free, rich in Vitamin C, and loaded with potassium. With all of these nutritional benefits, potatoes make for the perfect performance-boosting fuel. Potatoes provide the energy, potassium, and complex carbohydrates needed to perform at your best.

“At this year’s PMA Fresh Summit the Alsum Farms & Produce booth will highlight the Potatoes USA Potatoes Fuel Performance messaging and their new “What are you eating?” campaign that shows how potatoes fuel athletic performance,” says Heidi Alsum-Randall, Chief Operating Officer of Alsum Farms & Produce. “The campaign is based on the idea that consistently being your personal best isn’t just about how you train, it’s about what you eat. The campaign demonstrates the power of the potato through everyday athletes and those seeking an active lifestyle that can influence consumers to think about potatoes differently.”

To learn more about Harvest Delites and its full-line of products, visit www.harvestdelites.com.