PRESS RELEASE

Pink Lady® apples, the number one fresh produce brand in the UK, is celebrating life’s ‘good apples’ by giving fans of the brand the chance to win a trip for two to the French town of Avignon, to discover the European Pink Lady® orchards for themselves.

The competition enables fans to nominate someone they consider a ‘good apple’ on the brand’s website, to be in with the chance of winning a visit to the heart of Provence. Winners will get the opportunity to pick their own good apples in the beautiful Pink Lady® apple growing region. Ten runners-up from the competition will also receive bespoke Pink Lady® goody bags as part of the prize.

Over 92,000 tons of Pink Lady® apples are harvested in Europe each year, where the region of Provence is a significant producer with over 1400 hectares of orchards. Pink Lady® apples are grown in the world’s finest wine-growing regions, where the reliable hours of sunshine needed to develop the apple’s sweetness are guaranteed.

Lynn Shaw, Marketing Manager at Pink Lady® UK said: “We are so thrilled to be able to offer our fans the opportunity to visit the beautiful region of Provence and show them where their favourite apple is grown and harvested.

“Showcasing the start of the journey, which each of our apples embarks on, is very important for us as a brand. We want the consumer to understand that only the best apples are selected, hand-picked and given the Pink Lady® sticker seal of approval, as a symbol of its authenticity and guaranteed consistent quality.

“Famous for its glorious sunshine and wonderful produce, Avignon is the perfect place to grow our Pink Lady® apples. We are delighted to be able to share this experience with consumers and give something back to our Pink Lady® fans who are very loyal to us.”

This is the third once-in-a-lifetime experience the brand has offered fans in 2018, having also launched a joint competition with M&S to win a trip to Australia, which also enables consumers to see the Pink Lady® growing experience at first-hand. Plus a competition to win a trip to Venice back in February.