The Canadian Produce Marketing Association (CPMA) has introduced the inaugural Corporate Culture Awards, which are aimed at recognizing organizations for having cultures that enhance performance and sustain a competitive advantage.

CPMA has teamed up with Waterstone Human Capital to give members the opportunity to participate in their corporate culture exercise.

At the conclusion of the survey period, Waterstone will select the top culture among CPMA members participating in the Culture Dashboard, and the winner will be announced as the inaugural CPMA Corporate Culture Award winner.

“Corporate Culture is essential to driving business performance. Companies are increasingly taking note of this and applying best practices to create winning cultures,” said Ron Lemaire, CPMA president.

“We are thrilled to be working with Waterstone Human Capital to encourage our members’ businesses to flourish and to recognize leaders within our industry.

“What we measure and assess against has come out of our involvement and leadership in the Canada’s Most Admired Corporate Cultures™ program,” said Barrie Carlyle, managing director at Waterstone Human Capital.

“We are thrilled to be bringing exclusive insight into best human capital practices from leading organizations across Canada and the world to the CPMA and its member organizations.”