Greenyard Frozen UK and leading supermarket chain Tesco have announced a new partnership, through which Greenyard will supply the multinational retail giant's full range of frozen fruits, vegetables, and herbs.

The strategic deal will result in a material increase of volume, which will contribute positively to the revenue of all parties in the supply chain, says Greenyard.

What's more, it adds that the partnership agreement will allow Tesco to offer its shoppers the widest frozen fruit portfolio with around 25 premium quality frozen fruit stock keeping units.

As an additional part of the agreement, Greenyard Frozen UK will assist Tesco in terms of quality, technical management, account management, and logistics, using the collaboration of its different departments and dedicated team.

Greenyard has supplied frozen produce to Tesco for over 35 years and says it is excited to have been awarded a supply agreement for the full assortment of frozen fruits, vegetables and herbs.

In this way, the new partnership will have a positive impact on modern consumers, who have voiced their needs for healthy and tasty food, with a minimum of waste, says Greenyard.

The company believes frozen fruit, vegetables, and herbs helps fulfill this need as it helps people enjoy the benefits of freshly harvested produce, every day of the year.

The move follows the fruit and vegetable supplier's introduction of its new 'Transformation Plan' last month, a scheme to position itself through short- and long-term actions to be able to grow its EBITDA by €20 million in 2019-2020 and by €44 million in 2020-2021.