With summer approaching, Driscoll's is now offering two new "high-flavor" berries for the season as part of its curated collection, now available for a limited time.

The first of these fruits are the company's Rosé Berries. It describes these as "beautiful blush-colored strawberries and raspberries bred for their unique color and aromatic flavor."

The second consists of Driscoll's Sweetest Batch strawberries and raspberries. According to the company, each is grown from one proprietary variety and selected for their extra sweet flavor.

This limited-edition collection of berries marks the first in a series of the company's offerings. It adds that they're designed to give consumers a new way to experience the trademarked fruits, labeled Only the Finest Berries.

Developing Driscoll's new berry varieties

Driscoll’s is one of the few berry companies with a dedicated research and development department. It comments that this department is focused on breeding high-flavor proprietary categories exclusively for its network of independent growers.

“Introducing an immersive berry eating experience with both Rosé Berries and Sweetest Batch is a testament to our thoughtful and dedicated breeding process,” says Rick Harrison, vice president of global variety development.

“We don’t compromise when it comes to excellence.”

Nicknamed Driscoll’s Joy Makers, a team of agronomists, breeders, sensory analysts, plant health scientists and entomologists research and develop proprietary varieties. These include the new limited edition offerings, through traditional breeding methods and without GMOs, says the company.

“Driscoll’s brand promise is to consistently delight consumers with the freshest, most delicious berries, and the release of Rosé Berries and Sweetest Batch does just that,” says Fran Dillard, senior director, brand and product marketing at Driscoll’s.

“It’s taken a long time to perfect these offerings – not only for the trend-forward color and desirable texture but for the superior taste.”

The corporation explains that its Rosé Berries get their beautiful light-pink hue from the non-GMO breeding methods its Joy Makers use. For example, it notes that Rosé Raspberries get their "sunset coloring" from being bred from golden and red raspberries.

Meanwhile, the company says its Sweetest Batch category promises high flavor strawberries and raspberries.

Naomi Sakoda, Driscoll’s product marketing manager elaborates. “With Rosé Berries and Sweetest Batch, we’ve introduced a premium new product that offers a depth of flavor variety remarkably different than anything else in the category.”

“Our team has worked tirelessly to offer the flavor-forward, highly enjoyable berries consumers have come to expect from Driscoll’s.”