California-based fruit company Dayka & Hackett has announced the availability of its newly designed Eco-Tote for table grapes.
The "unique paper" used in the Eco-Tote is bio-degradable, compostable and recyclable, according to the grower-packer.
The design appeals to environmentally conscious consumers and those looking for a fresh approach to purchasing grapes, it said.
Brett Burdsal, business development manager, said the effects of plastic waste on the environment are "saddening".
“A healthy environment is important to our agricultural industry and for this reason, we sought out a way to do our part in making a difference," he said.
"By purchasing this bag of grapes, not only will you Taste the Difference but you will also be the difference. This bag was designed to be recyclable, reused and as a last resort, biodegradable.
"We encourage customers who buy this bag to use it accordingly. We understand the difference will not be made overnight but as a company we are taking steps to a much larger end goal."
He added the company developed the packaging specifically to attract consumers with its "eye-catching, clean design".
"The convenient twisted handles make the bags a great ‘grab and go’ item for grapes. Not just built for looks, the tote has performed superbly in rigorous testing in a variety of post-harvest environments," he said.
The Eco-Tote will debut in August during the California grape season and will be available throughout the year going forward. The final design was a result of numerous trials, extensive testing, and valuable feedback from the retail sector.
The company will soon roll out a fixed weight version.
In addition to its California operation, Dayka & Hackett imports fruit from countries including Argentina, Brazil, Chile, Ecuador, Guatemala, Mexico, Peru, South Africa, and Uruguay.
