She said ChatGPT captured the imaginations of the public and businesses and will take marketing to a new level. “I think what AI is now allowing us to do is go from an omnichannel retailer to becoming an adaptive retailer, and adaptive retailer means I can intersect you at the point of your convenience to get you what you want, how you want,” Bhardwaj said. 

That adaptive retailer will intersect with customers through new technologies such as Walmart’s “Text to Shop” feature, released in December of 2022, which enables customers to use text messages to add items to a cart and place orders, she said. 

Bhardwaj explained that Text to Shop makes the omnichannel shopping experience conversational by allowing customers to state on their phone that they want to buy a specific product like 2% milk. 

“You can access the full catalogue that Walmart has online,” she said. “You can text and say, ‘Great Valley 2% milk, I want to shop for that,’ and it gets delivered to you. You have the full experience of omni-adaptive retail.”

Walmart is also using artificial intelligence language models to power its new search engine that enables shoppers to make general inquiries such as “football watch party.” Walmart President and CEO Doug McMillon released the new search engine tech at the CES tech convention in Las Vegas earlier this month showing that vague or undefined searches will result in a variety of products like chips and soda. 

“It gives you all the categories – snacks, beverages, and anything else, whatever else you need for the party,” Bhardwaj said.