The California Walnut Commission (CWC) has been awarded $3.6 million from the U.S. Department of Agriculture through its 2025 Market Access Program (MAP). These funds come in addition to the $14 million in Regional Agriculture Promotion Program (RAPP) funds CWC received, which will be utilized over the next five years.

Funds from both USDA programs are intended to support the organization’s efforts to develop and expand market opportunities for California walnuts in key international markets.

According to a press release from the organization, the MAP funding will enable CWC to "continue its ongoing strategic marketing initiatives and promotional activities aimed at increasing availability and consumer desire of California walnuts." 

The commission's strategic initiatives focus on markets across Europe, Asia, and the Middle East, regions with strong demand for healthy and nutritious food products.

Robert Verloop, CEO of the California Walnut Commission, said the CWC is thrilled to receive the support. "These funds will significantly enhance our ability to promote California walnuts on a global scale, ensuring that consumers worldwide can enjoy our product's high quality and nutritional benefits. We are committed to leveraging this funding to drive demand, open new markets, and support the economic growth of our industry."